Job description:

1. Market information:

  • Analyze market situation, consumer trend
  • Collect and analyze competitors’ brand and sales performance
  • Understand market feedback about the brand or activities

2. Brand positioning:

-     Set up brand positioning, follow and keep the position via activities concept

3. Marketing plan:

  • Set up objectives.
  • Make yearly plan and plan for each campaign
  • Estimate monthly sales and expenditure, cost control for each campaign 

4. Product:

  • Make new product concept, design
  • Estimate production volume
  • Check daily stock to have a suitable action

5. Sales:

-     Check the daily sale

-     Understand sales performance of the brand

-     Make monthly promotion plan

-     Coordinate with sales team in sales related activities

6. Communication plan:

  • Develop a yearly communication plan
  • Execute advertising, POP, PR

7. Contact suppliers and other relevant jobs

8. Team management

- Manage performances of team members

       - Coach, lead and develop competencies of team members

       Requirement:

  • University graduation with faculty of Marketing, Economy, Business Management
  • Good in organization, negotiation, problem solving, analysis, planning, management
  • Good in English and MS. Office
  • Initiative, enthusiastic, interpersonal, independent
  • At least 02 years at Senior ABM position in FMCG, priority to personal care category