PASSION & BEYOND. In which, "Passion" is the passion in beauty & self-care. "Beyond" is a word that means to go beyond, and to go above. All create the meaning of beauty that BEYOND pursues: true beauty transcends superficial beauty, not only beautifying the skin but also beautifying the environment, nature, and life. Going beyond eco-friendlyism, BEYOND stands for "naturalism in action", as a leading prominent eco-friendly skin care brand in Korea, offering relaxing skin. absolutely perfect skin after long days of exhaustion due to daily stress.